The I Did It COVID-19 vaccine campaign was created and is led by the Health Foundation of South Florida in partnership with Broward County and Miami-Dade County, and with the involvement of the counties’ respective health departments.

The campaign’s mission is to increase vaccination rates in the most vulnerable communities in Miami-Dade and Broward counties by answering COVID- 19 vaccine questions, providing important COVID-19 vaccine facts and information, and building confidence in the COVID-19 vaccine. It is particularly focused on communities that have been disproportionately affected by the pandemic, where hesitancy runs high, as these communities remain vulnerable to its ongoing impacts.